The colour of paint you use to coat your home can have a huge impact on energy efficiency. Most homeowners and building owners don't consider the energy efficiency of the colour of the paint they choose for painting projects.

Darker colours can increase cooling bills in the summer months by 20 percent because paint colour efficiency is very low for those darker colours. But that doesn't mean you have to rule out darker colours.

Insuladd insulating paint additive reduces energy costs by increasing the energy efficiency of paint of any colour. Insuladd products help to cut back solar induced heat gain through the roofs and walls of buildings during summer months regardless of the paint colour that is used.

That means even if you choose a darker colour, Insuladd will help offset the loss of energy that would occur without the insulating paint additive. Dark paint colours absorb far more radiant energy which is converted into heat than do lighter paint colours.

Increases in a building air-conditioning cooling costs can be seen when darker colours are used in place of light colours. Insuladd additive in any regular house or commercial paint increases its energy efficiency of paints of any colour by at least 20 percent, if not more.

For the most energy efficiency in paint colour, use light colours and pastel shades which have a good inherent solar reflectivity and have a better paint colour efficiency than darker colours. The selections of lighter colours are even more enhanced when Insuladd is added to those paints increasing the energy efficiency of those colours by a greater degree than dark colours.

While Insuladd is essential to increasing the energy efficiency of paint colour during the warm summer months, those products also help paint colour efficiency and reduce heat loss from buildings during winter months making your home or business more comfortable all year long.